Search Engine Marketing
Secure your position at the top by advertising on search engines and millions of relevant sites in order to be seen by your ideal customers.
We'd all like to believe that all it takes to be #1 is a big heart and good intentions... but sometimes it's necessary to pay your way to the top - for the sake of time efficiency, at least!
Paid search is a great way to attract new customers, boost search engine presence, and support other marketing campaigns.
- Search Engine Marketing uses a variety of paid search techniques to get more traffic to your ads or website. These include:
- Google Adwords: Bidding on keywords so your advertisements will be shown on Google’s search results
- Search Advertising: Placing online advertisements on web pages that show results from search engine queries
- Google Display Network: Advertising your brand on Google’s vast network of websites and apps that are relevant to your message and target audience
Remarketing: Targeting ads to users who have already visited their site. This keeps the user reminded of your brand, and increase the chance of them returning to your page.
Social Media Marketing: Utilising social networking websites as a marketing tool to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.