Introduction to Ramadan
The holy month of Ramadan is upon us, which means three things for businesses in the GCC: shorter working hours, decreased energy and productivity at the workplace, and a large portion of the population taking annual leave. With this being the case, we explore in this post the various ways one can boost efficiency in the limited time that companies have to operate, as well as making full use of the month with regard to marketing activities.
But firstly, what is Ramadan?
Ramadan is the ninth month in the Islamic Calendar, during which Muslims fast from the break of dawn till dusk. This month is of great significance in most Muslim countries, especially in the Gulf region, as all activities are shaped around the holy month. However, the common sentiment that surrounds the month is that productivity levels fall during Ramadan, due to decreased working hours and employees being in the state of fasting. At the same time, a large portion of the population chooses this time to travel out of the region.
So, how do we ensure that our businesses not only survive, but thrive in this unique season?
1. Respect the rules
We need to keep in mind that there are certain do’s and don’ts when it comes to the holy month. Marketers would need to adapt accordingly with respect to content and time of marketing activities. Refrain from showing images of ood during fasting hours, or advertisements with models in indecent clothing.
2. Look out for the silver lining
Considering the factors mentioned above, there is an increased pressure on the staff employees, who are generally more determined to work harder to compensate for the shorter hours, in order to guarantee they are free to leave on time. Provide your team with clear tasks and timeframes to keep them on track, and ensure they are using their shorter workdays as efficiently as possible.
3. Capitalise on the Season
Ramadan is a huge opportunity for...
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